• Saturday - 18. Nov 2017

  • 17:00
    The audio-visual dimension of music is essential, especially since music is experienced on platforms like youtube. At the same time, the development of graphic and visual interpretations of music gives artists the possibility to grow their universe far beyond the sonic possibilities. A panel of experts will discuss today and…
  • 16:00
    What will an artist and musician’s life look like in 2020? From the creative process to distribution and promotion, how will technological developments influence the way artists and musicians will work in the next 3 to 5 years? The panel will look into different scenarios and topics such as adaptive…
  • 14:30
    How do music scenes and the industries that are linked to them work in small countries? What are the challenges and similarities and what can they learn form each other? Host: Vic Galloway (BBC / Broadcaster, Journalist) Speakers: Sigtryggur Baldursson (Iceland Music Export Office / Managing Director), Kristian Blak (Tutl…
  • 13:00
    In 1982 the now acclaimed band Depeche Mode performed a show at the Rainbow Club in a small town named Oberkorn situated in the south of Luxembourg. What was planned to be a regular show on one of the early tours of the young band became a day filled with…
  • Friday - 17. Nov 2017

  • 18:15
    Alors que la nouvelle scène hip hop bruxelloise est en train d'exploser avec les Roméo Elvis, JeanJass et autres Caballero, celle du Luxembourg n'est pas en reste et se développe. Si l'exiguïté des territoires pousse à l'inventivité en matière de création et de structuration, les défis à relever restent considérables:…
  • 17:00
    Luxembourg has almost 2,200 companies active in the creative industries, employing more than 6,300 people (source Portail Innovation et Recherche//Luxembourg). In addition to the direct economic value they produce, creative industries play an important role in the development of innovation. 2017 saw the birth of a Creative Industries Cluster in…
  • 14:15
    Streaming and web based music consumption play an increasingly important role in the contemporary digital music ecosystem. Every day music is created and shared online through different channels, creating massive amounts of data that can be transformed into revenue streams and provide valuable information for business decisions and the development…
  • 12:30
    What does it mean to be a music journalist in the age of Instagram and Youtube? What are the stories to reach an audience with a short attention span looking for instant gratification and constant updates about new music projects? How did technology alter the way journalists are writing about…
  • Thursday - 16. Nov 2017

  • 18:00
    Long bygone are the days in which rebellious youths voiced their outrage through thundering walls of distorted guitar sounds. Rock & Pop has since entered the realm of mainstream culture, popular music education and publicly funded artist support programmes distil techniques and tools to train tomorrow's popular music acts. But…
  • 16:15
    Where to start, who to get in touch with, what to pay attention to? Learn everything you need to know about Belgium and the specifics of its astonishing music scene, home to small local initiatives as well as to some of Europe's major outdoor festivals and comprising two distinct markets…
  • Saturday - 12. Nov 2016

  • 18:00
    Music is everywhere! We experience it in advertising, film and video games as an essential part of the emotional input and context of a scene, movie or brand. Music videos and music related video productions are more popular then ever due to the growing relevance of streaming platforms like Youtube…
  • 15:45
    What does it mean to work as a performing musician, composer, artist manager or producer in/from Luxembourg? What are the difficulties and challenges and the potential revenue streams for creatives working in the field of popular music in Luxembourg or the Greater Region. A panel of working musicians, producers and…
  • 13:00
    The digital evolution has deeply affected the way music is brought to and experienced by music fans. Radio stations think about and develop new ways to broadcast music and reach for new audiences. Vlogs, streaming services and audio-visual web based platforms are constantly opening new channels for artists while music…
  • 11:30
    Interact with and get feedback from booking agents, festivals, promotion agencies, labels and artist managers. See how they work, what they expect from artists and how you can get in touch with them as an artist, musician or band. Host: Olaf Furniss (Born To Be Wide / Wide Days -…
  • Friday - 11. Nov 2016

  • 17:30
    Be it from the consumer’s point of the view or the artist & industry perspective, the musical ecosystem has changed drastically over the last ten years. New technical evolutions have influenced and are still influencing the way music is made, produced, performed and consumed. Alternative models to reach your fans…
  • 16:15
    Popular music is a vital part of our everyday life and a valuable form of artistic expression embracing and combining many social and cultural aspects of modern societies. Whereas classical music benefits from a large panel of education and training courses and degrees, popular music is still linked in most…
  • 15:00
    What can artists learn from successful start-ups when building their career? When is the right moment to think about business models for an artist and what does artist entrepreneurship mean in 2016? A panel of music professionals and artists will discuss the crossroads between start-ups, entrepreneurship and career development and…
  • Thursday - 10. Nov 2016

  • 17:30
    The music industry is changing faster than ever, labels seem less keen to invest into artists from the start, the all-digital revolution impacts the ways of selling and promoting music and artists are expected to be ready for the stage in no time. The knowledge required by today’s artists to…
  • Saturday - 14. Nov 2015

  • 17:15
    It’s all about the artist! – So we put them on the panel. Career development, touring, management, royalties… this public mentoring session will give local artists an opportunity to discuss all these topics not only with their peers on the panel but also with the audience where some high profile…
  • 16:00
    Creating attention is one thing but monetizing this attention is essential for an artist willing to develop and pursue a professional career. During this panel we will discuss today’s revenue streams and creative funding possibilities for artist and music managers. Introduction keynote by Benji Rogers (CEO and Founder – PledgeMusic)…
  • 15:15
    The music business is constantly evolving and changing and so are the jobs and tasks that are linked to it. But one person seems to stay the central strategic partner for an artist willing to develop his or her career: the manager as the entrepreneur and CEO of the artist’s…
  • 14:00
    Music journalism was and still is an essential part of pop & rock culture. Can or should music publications survive in a digital world? How to handle the effects of digitalization that affects both journalists and the industry they cover? We will discuss this issue together with experts from leading…
  • 13:00
    Promoters, booking agents, managers, record labels, music publishers, marketing & distribution services, press officers….!? What are their roles within the music industry and what do I need to know about them as an artist or band? With Stuart Worthington (IMMF and MMF Training) *This is a panel and workshop series…
  • Friday - 13. Nov 2015

  • 18:00
    Get practical tips & tricks from pros on how to get and play gigs in France, Germany, Belgium and Luxembourg: contacts & contracts, legal aspects, tour support, dos and don’ts… all you have to know as a band or artist who wants to tour in the Greater Region. *This is…
  • 15:00
    Festivals started as mere music events, today many of them are transforming into must-attend events with a crowd larger and more diverse each year. Branding and commercialization go hand in hand with the need to create the unique spirit for the fans and to match their growing demand for the…
  • 14:00
    It’s no news that since the multiple digital revolutions that shook the music industry touring has become more than ever a must for emerging artists. As the number of acts on the European circuit is increasing, we want to question the actual relevance of massive touring and talk about creative…
  • Thursday - 12. Nov 2015

  • 17:30
    Promoters, festivals, agents & managers… who is doing what? During the panel, local and international music professionals and artists will provide practical tips and share their experience about artist development, promotion and creative opportunities in the field of extreme & metal music. Host: Olaf Furniss (Journalist & Born To Be…
  • Saturday - 15. Nov 2014

  • all day
    In 2014 digital plays an essential role in every part of an artist’s career, from recording to touring and promotion. As useful as this is, though, the sheer amount of technology available means that it can be difficult to identify the precise digital tools that musicians and artist managers need…
  • all day
    The Nöize Collective proudly hosts the first ever panel at the Sonic Visions Music Conference discussing Metal in Luxembourg. No longer can this ever-growing scene be ignored and local acts get more attention than ever before! But the local market is very quickly exploited and now Metalheads turn their gaze…
  • all day
    It’s all about the artist! – So we put them on the panel. Career development, touring, management, royalties… this public mentoring session will give local artists an opportunity to discuss all these topics not only with their peers on the panel but also with the audience where some high profile…
  • Friday - 14. Nov 2014

  • all day
    Liveurope is a European initiative gathering popular concert venues established in various countries across the continent. All members of this Platform share one goal : the promotion of European music, and more particularly of emerging acts. The key mission of the Liveurope platform is indeed to support live music venues…
  • all day
    Playing live and touring are essential for upcoming and established artists, both for financial and promotional reasons. There are plenty of revenue streams and promotional actions for bands to explore while being on tour or planning to do so. But what are the differences between the European countries and their…
  • all day
    During this mentoring session, artists and music professionals will have the possibility to meet and chat with Peter Jenner in the cosy atmosphere of the Oberkorn, it’s a small town suite. Learn from one of the legends of the music industry, exchange ideas and get inspired! Places are limited and…
  • all day
    Founded in 2011 by two Germans and one Luxembourger, Say Yes Dog merges danceable synthesizer melodies with great beats. Having no official record to this date has not kept the Berlin based trio from conquering hearts. The boys are widely regarded as the best-kept secret in terms of Electro-Pop. They…
  • Thursday - 13. Nov 2014

  • all day
    Gigging in the Greater Region means crossing borders. The next gig on your tour is maybe only some kilometers away, but you might have to deal not only with a different country and language, but also with different regulations, taxes and habits. With more than 11 million people, the Greater…
  • all day
    What does it mean, in concrete terms, to be a professional artist in the Greater Region (FR, DE, BE, LU)? What are the short and long term business opportunities for music professionals? What can you expect in terms of funding and support? How can you build your own network? And…
  • Saturday - 16. Nov 2013

  • all day
    Promoters, booking agents, managers, record labels, music publishers, marketing & distribution services, press officers….!? What are their roles within the music industry and what do I need to know about them? What exactly is involved in planning a record release and a tour? What are the roles & responsibilities of…
  • all day
    Everybody likes to talk about the great opportunities new technologies and the web are offering artists and bands, be it the social media and the streaming platforms as promotional tools or the ease to connect to fans. But who feeds the artist at the end of the day and what…
  • all day
    Hosted by the Ministry of Culture and Culture.lu this workshop will focus on public funding and legal statutes for musicians, artists and performers living and working in Luxembourg. * this is a panel series named after the Depeche Mode instrumental song « Oberkorn, it’s a small town » which refers…
  • all day
    Playing live and touring are essential for upcoming and established artists, both for financial and promotional reasons. There are plenty of revenue streams and promotional actions for bands to explore while being on tour or planning to do so. A panel composed of bookers, touring artists and managers will discuss…
  • all day
    Never before have Artists and their fans been so close ! Bands have the possibility to promote, share, give or sell their music in a direct relationship to their fans and audience. Social media, direct-to-fan, DIY promotion and collective creativity, there are plenty of new opportunities for those who are…
  • Saturday - 24. Nov 2012

  • all day
    Another year has passed since Sonic Visions 2011 and it’s time to make a round up of the situation in which musicians and music professionals in and from Luxembourg are working and living. The local scene has known some major developments, artists like Mutiny on the Bounty and Sun Glitters…
  • all day
    As record sells are crashing, musicians have to think about new ways of earning and saving money. There is still plenty of money to earn but you have to know where to find it! This panel will give you an overview of the different ways to generate revenues from your…
  • all day
    Booking a tour is a challenge and needs to be done according to a planning and a budget. This panel will give you an overview of the dos and don’t’s and the hard rules you need to know and take care of when organising a tour for a/your band. Host:…
  • all day
    As labels are less keen to sign new artists, many musicians and bands have to choose the DIY way to make their project grow before they become interesting for music professionals. What are the hard rules of the DIY artist? What do you have to know and expect if you…
  • all day
    Especially if you are a DIY artist, you have to choose carefully the collaborators and partners you want to integrate in your team once the workload has become too important to be handled by yourself. Who should take care of your booking, your promotion and your business in a general…
  • Saturday - 26. Nov 2011

  • all day
    Some think of them as the dinosaurs from a revolved era. Others think they will change the aim of their business and know rebirth like a phoenix. One thing is for sure: Labels have a unique experience and essential resources to connect the artist to his fans (financial, human, logistic,…
  • all day
    Comment rendre visible, diffuser et monétiser un artiste ? Quels sont les outils à maîtriser ? Comment construire et analyser sa stratégie digitale ? Qu’est-ce que le fan ? Etat du marché, des business models, des médias, outils, techniques traditionnelles et nouvelles, médias sociaux, distribution et leur utilisation. Virginie Berger,…
  • all day
    While revenues from physical/digital sales and streaming are becoming marginalized, alternative revenue streams can become a significant part of your business. Get the right knowledge on how advertising agencies, the movie industry and the video game industries work when selecting music for their campaigns and video games. Host: Xavier Collin…
  • all day
    Over the last 5 years the local music scene has known some major developments and tremendous evolution. Bands like Eternal Tango are about to make it on an international level, artists like Francesco Tristano are collaborating with established acts like Carl Craig, institutions like the Rockhal and music:LX are offering…
  • all day
    What does it mean to be an independent musician in 2011? What are the advantages, the difficulties and what does the every day life of an independent musician look like? This panel discussion will describe some key moments in the career of artists and music professionals who were able to…
  • all day
    In collaboration with Multipistes – Accompagnement musical en Grande-Région The Greater Region, that’s more than 450 venues organizing concerts on a regular basis and 11 million potential concertgoers! This sounds like a heaven for bands and musicians but let’s don’t forget the tricky side of touring an area that encompasses…
  • all day
    You can’t do everything on your own and you can’t know everything! You will quickly understand that it’s all about choosing the right person, the one who will bring your artistic potential to just another level. There are lots of professionals out there who know the tips and tricks that…
  • Saturday - 27. Nov 2010

  • all day
    This panel will focus on new business models involving third party financial investors interested in emerging bands : community based production platforms Business Angels & Joint Venture … Host: Dietmar Schwenger (Redaktion MusikWoche) Speakers: Wolfgang Weyand (President Interessenverband Musikmanager & Consultants – IMUC / General Manager Weyand Entertainment Consulting GmbH),…
  • all day
    In addition to the market based export strategies of record companies and other industry partners involved in artist development, structures like Export Offices and other independent or national, regional or local initiatives are working hard to promote and export musicians and talents. In a changing musical landscape in which classical…
  • all day
    Lots of emerging bands and artists are aware of the promotional impact of touring (especially since records aren’t selling anymore) and are focussing on this aspect of their careers. As a matter of fact, the local (venue) promoter is playing the role of an « emerging talent » promotion agent…
  • all day
    What are the strategies to increase your fanbase ? How can you involve your fan community in your artistic project ? From internet actions to street teams and fan armies, we will discuss the possibilities and actions which will help you getting more fans and involving them actively in your…
  • all day
    Who are the essential partners involved in artist development ? Who is working and investing at which point of the career of an emerging artist (label, agent, mgmt)? How can you find the right person for your career and how does the professional (label, manager…) find and choose the right…
  • all day
    In order to present the work and the missions of the recently created luxembourgish export office, music:LX, we invite you to meet the people behind this initiative in an informal way at the Aquarium space (2nd floor Rockhal).
  • all day
    Panel en collaboration avec le réseau MultiPistes Egalement appellé coaching non-directif, l’accompagnement développé par les structures musiques actuelles permet aux groupes d’avoir de nouvelles perspectives de développement artistique grâce à un regard extérieur, et dans le respect absolu de leur esthétique musicale. Le panel sera l’occasion de décrire en quoi…
  • all day
    Artists and their collaborators are working hard to find new and creative ways to sell their music. During this panel professionals and musicians will share and discuss the most efficient ways to sell their music, from selling on internet platforms to tour sales strategies. In the same time also record…
  • all day
    As a young band you need to learn how to approach investors and people potentially interested in investing in your artistic project. Get tips from professionals on how to improve your project presentation for investors and sponsors. Speakers: Eric Groenendals (ING), Philipp Schnyder von Wartensee (Festival director m4music / Vice-President…
  • all day
    In order to present the work and the missions of the recently created luxembourgish export office, music:LX, we invite you to meet the people behind this initiative in an informal way at the Aquarium space (2nd floor Rockhal).
  • Saturday - 28. Nov 2009

  • all day
    More and more (confirmed and young) artists are chosing to leave the traditional channels of communication by using new (and free) tools in a creative way. In this panel we will discuss the existing and upcoming possibilities of these new strategies and their consequences and effects on the music industry.…
  • all day
    Music Conferences provide numerous possiblites to make business, network and discuss with your colleagues, share knowledge with your peers and discover new talents and industry trends – so they say. But do Music Conferences really provide added value and do they fulfill what they promise? Does the industry need conferences…
  • all day
    L’hétérogénéité des acteurs de l’information-ressource procède d’histoires et de structurations très différentes des filières musicales dans les pays européens. Cette rencontre est ouverte à tous les acteurs de l’information, afin qu’ils puissent se rencontrer et échanger autour de leurs pratiques, à partir de la présentation d’expériences emblématiques. En amont de…
  • all day
    Which kind of economic and financial models are existing and working in today’s music distribution? How can I earn a living using the existing distribution platforms and methods? What strategies will yield the best long term results? Which medium do I need to choose for which purpose : Vinyl, CD,…
  • all day
    Myspace and other platforms give bands the opportunity to « export » their music all over the world. Does this automatically mean that they have to tour on an international level? These questions and the dos and don’ts will be discussed by touring musicians and industry professionals. Host: Olivier Toth…
  • all day
    Are you writing radio friendly songs or indie hymns or are you composing tunes for advertising or film? Creative commons, copyright or free downloads? – what is the right model for you as a composer or band and what possiblities do you have for different purposes? Host: Christian Knoepfler (Republicain…
  • all day
    During his conference, Dietrich Pflüger will speak about the different changes in the music industry in the last century and what we can learn from them. He will point out the relevant trends and sketch out future structures of music marketing. Moreover, he will talk about smashing business models and…
  • all day
    Let’s face it! You have written hundreds of amazing songs but you’re still stuck in your crappy garage. Ever thought about getting your bass player managing the band instead of killing the groove? This panel is all about the people behind the scenes and the fact that professionalism is not…
  • all day
    From T-shirts and CDs to branded teacups and G strings, how can I use merchandising to generate additional revenues? What are the creative strategies and technical possiblities to sell them? Host: Thomas Roscheck (Rockhal) With: Patrick Bartz (Den Atelier), Joe Koener (Eternal Tango), Matthias Krebs (Popakademie Baden-Württemberg), Dietrich Pflüger (Scholz…
  • Friday - 28. Nov 2008

  • 00:00
    with Gunnar K. Madsen (Director ROSA & SPOT – Denmark), Mads Just-Olesen (Country Manager bandbase.com), Matthias Krebs (Popakademie Baden-Württemberg) How do export offices and other similar structures dedicated to the promotion of national music productions, work to help music industry professionals and musicians in their exporting endeavours ? What are…
  • Saturday - 29. Nov 2008

  • all day
    By Borey Sok, author of Musique 2.0 – Solutions pratiques pour nouveaux usages marketing The solutions chosen by the disc industry to remedy declining sales are not the most appropriate. Analysing the causes, Borey Sok proposes in his book “Musique 2.0” (Editions IRMA – 2007), paths to be taken by…
  • all day
    With Ellen Vorac (Electroslam and Finetunes) Strategies and tools for digital music distribution, label management and marketing in the digital era. The conference led by Ellen Vorac (Label and Sales Management Finetunes) will explore and describe the various stages of distribution (of music and video) on and via the internet.…
  • all day
    With Thomas Bimesdörfer (Saarländischer Rundfunk, SR 2 KulturRadio), Gilles Bressand (Co-founder of Media Invest Luxembourg, Holding of Grandlink Media and RKST) and Lisa McLean (Sales and Marketing Director at AraCity and LJM Communications) New forms of radio and music streamingNew digital technologies open the way to new forms of music…