MARKETING, PROMOTION, MONETIZATION: effective strategies for music on YOUTUBE

Views, Subscribers, Audience Retention, CPMs, CID… Come listen to YouTube as we separate fact from fiction when it comes to content strategy, rights management, audience engagement and promotional strategies for artists, managers and record labels. The result of this session will be concrete, actionable strategies and tips for you to use YouTube more effectively.

The keynote presentation will be presented by Jeroen Bouwman who is responsible for managing YouTube’s music partners in the Benelux & Nordics. Before joining Google, Jeroen was responsible for content acquisition at online gaming company Spil Games, and he has a background in digital music with over 11 years of experience in various roles at Universal Music Group.