WORKSHOP - « WORDPRESS » :
By Moritz Mo Sauer
Blogoshere and blogging techniques in Wordpress
Created in 2003, Wordpress (http://www.wordpress-fr.net/) is a free content management software enabling web sites and blogs to be created. Starting with the installation and configuration of the software, the workshop will explore the various stages in the creation of a complete web page in Wordpress. Layout possibilities and personalisation tools (plug-ins, layouts and so on) will be studied in detail.
The workshop will be chaired by Moritz Mo Sauer, journalist, web designer, lecturer and writer (« Websites für Musiker, DJs und Netlabels» & « Weblogs, Podcasting und Online-Journalismus »).
Friday, 28 Nov Music & Resources ROCKHAL - 6 to 9 PM
PANEL: «NATIONAL > (INTER)NATIONAL? »
with Gunnar K. Madsen (Director ROSA & SPOT - Denmark), Mads Just-Olesen (Country Manager bandbase.com), Matthias Krebs (Popakademie Baden-Württemberg)
How do export offices and other similar structures dedicated to the promotion of national music productions, work to help music industry professionals and musicians in their exporting endeavours ? What are the roles (counselling, prospective or informative) assured by these structures in the process of developing national artists and productions abroad ?
Saturday 29 Nov Rockhalicious
WORKSHOP - « DIGITAL SELF-MARKETING ON THE NET »
By Moritz Mo Sauer & Dietrich Pflüger (deutschrock.de & former Red Ink Sony BMG)
Digital marketing and promotion techniques and tools, social music networks, DIY band promotion on the web.
The internet offers musicians a simple and cheap showcase for their self-marketing. With the aid of blogs, communities and a personal site, it is now possible to present yourself to the entire world. How best to use the web as a tool for the promotion of your band or musical project?
What strategies will enable me to increase my visibility in blogs and communities? What is viral marketing and why are search tools so important? The workshop led by Moritz (“Mo”) Sauer and Dietrich Pflüger will consider the techniques and strategies which enable musicians to market and to promote their music on the internet (blogs, RSS, podcasting, widgets, video clips and communities).
Numerous guerrilla techniques will be explained in depth.
Saturday, 29 Nov Music & Resources ROCKHAL - 10 :30 AM to 1 :30 PM
CONFERENCE – «Musique 2.0 et état des lieux de l’industrie de la musique »
By Borey Sok, author of Musique 2.0 – Solutions pratiques pour nouveaux usages marketing
The solutions chosen by the disc industry to remedy declining sales are not the most appropriate. Analysing the causes, Borey Sok proposes in his book “Musique 2.0” (Editions IRMA - 2007), paths to be taken by all disc producers, and also musicians, in order to take on the best marketing tool applied to new technologies. The conference will provide an overview of the principal ideas extolled in the book as well as an update of observations in relation to the latest evolutions in the music industry.
The conference will be followed by individual interviews enabling musicians, bands, labels or other people involved in music to receive personalised advice.
Saturday, 29 Nov Rockhalicious - Conference from 1.45 to 2.45 PM
CONFERENCE – « DIGITAL DISTRIBUTION AND LABEL MANAGEMENT »
With Ellen Vorac (Electroslam and Finetunes)
Strategies and tools for digital music distribution, label management and marketing in the digital era.
The conference led by Ellen Vorac (Label and Sales Management Finetunes) will explore and describe the various stages of distribution (of music and video) on and via the internet. Using concrete examples it will also consider various targeted promotional strategies using platforms such as iTunes, Musicload and Beatport.
Saturday, 29 Nov Music & Resources ROCKHAL - 1.30 to 3.0 PM
PANEL – « RENAISSANCE OF THE RADIO IN THE DIGITAL ERA »
With Thomas Bimesdörfer (Saarländischer Rundfunk, SR 2 KulturRadio), Gilles Bressand (Co-founder of Media Invest Luxembourg, Holding of Grandlink Media and RKST) and Lisa McLean (Sales and Marketing Director at AraCity and LJM Communications)
New forms of radio and music streamingNew digital technologies open the way to new forms of music distribution (for payment or free). Whether webradios, conventional radios offering streamed programmes or community platforms enabling their members to create and share their personalised play lists, radio media are constantly being reinvented.This discussion panel will consider all this with an exchange of ideas on the future of radio and its position in the digital landscape.
Saturday, 29 Nov Music & Resources ROCKHAL - 4.PM to 6.PM
WORKSHOP - « WORDPRESS » :