10.00 – 13.00 : Shopping in Luxembourg (A good idea?)
We think yes, but anyway it's up to you to stay in bed or to visit the city.
www.goodidea.lu

13.00 – 14.00 : Eat 'n' Learn
You should bring along some appetite for food and thoughts.

14.00 - 14.45 : L'information ressource au service des musiques actuelles ! (in french)
J'ai un projet musical ! Comment l'information-ressource peut-elle m'aider à le faire exister ? Après un panorama général de l'information-ressource, les structures invitées présenteront les utilisations des outils développés en fonction des attentes des porteurs de projet, des missions et des spécificités des territoires : fiches pratiques, guides, dispositifs d'accompagnement, base de données... Tout ce qu'il faut savoir pour développer son projet !
Modération : Jean-Noël Bigotti (Irma)

14.00 - 14.45 : Touring Europe- Live is Life
Myspace and other platforms give bands the opportunity to « export » their music all over the world. Does this automatically mean that they have to tour on an international level? These questions and the dos and don’ts will be discussed by touring musicians and industry professionals.
Host: Olivier Toth (Rockhal)
With: Joe Koener (Eternal Tango), Jean-François Michel (European Music Office), Laurent Loschetter (Den Atelier), John Rech (Op Der Schmelz), Sacha Schmitz (Mutiny On The Bounty)

15.00-15.45 : What happens to my song – where is my money?
Are you writing radio friendly songs or indie hymns or are you composing tunes for advertising or film? Creative commons, copyright or free downloads? - what is the right model for you as a composer or band and what possiblities do you have for different purposes?
Host: Christian Knoepfler (Republicain Lorrain)
With: Daniel Balthasar, Fred Baus (Songs For Ben), Laurent Peckel, Bob Krieps (Sacem Luxembourg)

15.00 – 16.00 : From the record industry to the multi content business - the consequences of the digital revolution
During his conference, Dietrich Pflüger will speak about the different changes in the music industry in the last century and what we can learn from them. He will point out the relevant trends and sketch out future structures of music marketing. Moreover, he will talk about smashing business models and why multi-channeling is a big chance.
Lecture by: Dietrich Pflüger (Scholz & Friends)

16.15 – 17.00 : The Paramusician aka the musician's best friend  – where is my f **** money?
Let's face it! You have written hundreds of amazing songs but you're still stuck in your crappy garage. Ever thought about getting your bass player managing the band instead of killing the groove? This panel is all about the people behind the scenes and the fact that professionalism is not only important on stage.
Host: John Rech (Op Der Schmelz)
With: Angie Cazaux, Marc Hayard (Bertram Pohl Foundation), Dany Lucas (Toolbox), Paul Matzet (Ashcan Records), Damiano Nigro (Paperbird), Gast Waltzing (Waltzing Parke)

16.15 - 17.00 : The Artist's brand – merchandising aka additonal revenues.
From T-shirts and CDs to branded teacups and G strings, how can I use merchandising to generate additional revenues? What are the creative strategies and technical possiblities to sell them?
Host: Thomas Roscheck (Rockhal)
With: Patrick Bartz (Den Atelier), Joe Koener (Eternal Tango), Matthias Krebs (Popakademie Baden-Württemberg), Dietrich Pflüger (Scholz & Friends)

17.15 - 18.00 : Round – Up
After two days the right time to summarize the essence of the conference