10.00 – 13.00 : Shopping in Luxembourg (A good idea?)
We think yes, but anyway it's up to you to stay in bed or to visit the city.
www.goodidea.lu

13.00 – 14.00 : Eat 'n' Meet
You should bring along some appetite for food and thoughts and mingle with all those guys that hang around at the conference. 

14.00 - 15.00 : L'accompagnement artistique (in french)
Panel en collaboration avec le réseau MultiPistes
Egalement appellé coaching non-directif, l'accompagnement développé par les structures musiques actuelles permet aux groupes d'avoir de nouvelles perspectives de développement artistique grâce à un regard extérieur, et dans le respect absolu de leur esthétique musicale. Le panel sera l'occasion de décrire en quoi consiste l'accompagnement tel qu'il est pratiqué, entre autres, dans certaines structures (Studio de Variétés à Paris, Ca Balance Pas Mal à Liège, Rockhal au Luxembourg, L'Autre Canal à Nancy) et de réfléchir aux besoins des artistes et groupes de la Grande-Région.

Intervenants: Philippe Corthouts  (Ca balance pas mal), Philippe Albaret (Directeur – Studio des Variétés), Roger Hamen (Attaché au Centre de ressources Rockhal)

Modérateur: Eric Bichon (Accompagnement & Ressources – L’Autre Canal)

14.30 - 16.00 : Touring for bands (workshop)
If you are about to organise a tour or a series of gigs with your band then this workshop is what you need! Learn from professionals and get to know what you have to consider before going on tour. Get essential tips about your costing management and promotion and exchange ideas with touring musicians.

Speakers: Dirk Brünner (regioactive.de), Fred Baus (Music Manager - dqliq music bar / Songs for Ben), David Moreira (Lead singer – Eternal Tango), Bruno Giordano (Musician – Versus You), Ben Reed (Creative Director - Spearfish Ltd / Eurocultured Project), Sky Hoff (musician, producer)

Host: Shain Shapiro (Canadian Independent Music Association)

15.30-16.45 : Best practices to sell my music (panel)
Artists and their collaborators are working hard to find new and creative ways to sell their music. During this panel professionals and musicians will share and discuss the most efficient ways to sell their music, from selling on internet platforms to tour sales strategies. In the same time also record labels are changing their strategies and are looking for new strategies.

Speakers: Janine Hélène Lubas (client & label care manager - finetunes GmbH digital media distribution services), Birgit Hoff (CEO Smarten Up! Musicpublishing Germany), Marc Nickts (General Manager - Sacem Luxembourg), Gast Waltzing (musician, composer, conductor, label)

Host: Prof. Udo Dahmen (Director – Popakademie Baden-Württemberg GmbH Mannheim)

16.30 – 18.00 : Digital self-marketing on the net for bands (workshop)
Want to know where to post your news and music in order to get a maximum of impact and visibility? Then this workshop is what you need - DIY guerrilla marketing strategies for bands !!! The workshop will be held by specialists Dietrich Pflüger and Moritz “mo” Sauer.

Dietrich Pflüger works as a Concept Developer (IA, UX) at Scholz & Friends Interactive and develops webstrategies, websites, apps and social media strategies. He worked as an Online Marketing Manager at Universal Music before and  as a Digital & Partnership Marketing Manager at SONYBMG Music. Projects: Mando Diao, The Killers, MGMT, The Gossip, The Ting Tings, Tokio Hotel, Vodafone, Mercedes Benz, Deutsche Bank, Boston Consulting Group, Saturn, ...

Moritz "mo." Sauer just finished his third german book "Blogs, Video und Online-Journalismus" published by O'Reilly. As an internet specialist he explores continuously the possibilities of self-marketing on the web. Everything he speaks about in his lectures was tested before on his website Phlow.net.

17.15 – 18.15 : Meet the other side (sponsoring, organisation...)
As a young band you need to learn how to approach investors and people potentially interested in investing in your artistic project. Get tips from professionals on how to improve your project presentation for investors and sponsors.

Speakers: Eric Groenendals (ING), Philipp Schnyder von Wartensee (Festival director m4music / Vice-President of Swiss Music Export / Member of the Board of SUISA), Prof. Udo Dahmen (Director – Popakademie Baden-Württemberg GmbH Mannheim), Ben Reed (Creative Director - Spearfish Ltd / Eurocultured Project), Marc Hayard (Managing Director - Bertram Pohl Foundation), Laurent Loschetter (Den Atelier), Patrice Hourbette (Director – Bureau Export de la Musique Française à Londres)

Host: Shain Shapiro (Canadian Independent Music Association)

18.30 - 19.30 : Keynote by Ross Robinson
Ross Robinson is one of today’s most influential music producers. Having worked with bands such as The Cure, Machine Head, Korn, Limp Bizkit, Slipknot, Sepultura, At the Drive-In and The Klaxons, he has produced major artists of the international rock, metal and pop scene during the last 15 years. He is well known for his work with talented artists already at an very early stage of their career.
 
During this exclusive talk Ross will focus on the producer’s role in developing an artist’s potential in the studio and share some of his experiences in working together with the band INBORN! (Luxembourg) whose new album he is producing in Los Angeles right now.

14.00 - 19.30 : Music:LX Questions & Answers at Sonic Visions Conference
In order to present the work and the missions of the recently created luxembourgish export office, music:LX, we invite you to meet the people behind this initiative in an informal way at the Aquarium space (2nd floor Rockhal).

19.30 - 20.30 : Conference closing reception with Open Bar
Conference closing reception in the presence of Octavie MODERT (Minister of culture as main festival sponsor).