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Florian’s career began in 1997 when he founded the association SUD POP. He became a promoter for festivals like Benicassime, Primevera Sound and Jazz à Vienne later in his career. Additionally, he started managing the french band SIKH, with whom he toured France and other countries of Europe. In addition to his work as a manager, he started working with labels such as Spectre Media, MVS or WTPL as well as other labels from Quebec and Luxembourg. He now works as a booker for Crossroads Festival.