After getting a master in Performing Arts Studies, Alice jumped in the music industry as a production assistant at the renowned venue Botanique in Brussels, and took care of artists visiting festivals in both Belgium and Norway. She then decided to settle in Bergen, Norway, and started to work as a consultant and artist manager in 2014. A couple of years later, Alice co-founded the management and booking company Deft Artists. Working with both Norwegian and international artists, Deft Artists have a passion for creativity and originality across genres, music that in its own way generates some kind of emotion.